Design Goes 3D

by BTM

Sun, 03 March 2019

Ford is the first automaker to work with Gravity Sketch

Ford is the first automaker to work with Gravity Sketch – a 3D virtual reality tool that enables designers to create more human-centric vehicle design. Designers trade in their sketchpads for a headset and controllers to become immersed in virtual reality, imitating gestural interactions through motion tracking that replicates sketching with pen and paper.

Traditional automotive design begins with a 2D sketch that’s then scanned to produce a high-quality illustration. Once these renderings are evaluated, a few are translated into data using computer-aided design software to create a 3D model. That model is transferred into a virtual reality environment for further evaluation and to determine the design’s feasibility. This can take weeks, meaning designers need to be extremely selective about which designs make it to the 3D modelling stage.

Gravity Sketch allows designers to speed the process from weeks to hours, skipping the 2D stage and working with a 3D model from the beginning.