Gaining Recognition

by BTM

Tue, 03 November 2020

Gaining Recognition

Genesis Studio Hanam, located in South Korea, and an interactive event held onsite, the G90 Special Exhibition, have been named finalists in the 2020 International Design Excellence Awards (IDEA®) by the Industrial Designers Society of America (IDSA).

Genesis Studio Hanam was named a finalist in the Environments category while its G90 Special Exhibition seeks consideration in the Digital Interaction class.

Genesis Hanam is an inclusive experiential showroom which opened in 2016 at South Korea’s Starfield shopping district. It offers a variety of encounters such as docent tours, test drive programs, concept car exhibitions as well as client communication programs.

In commemoration of the G90 debut, the Special Exhibition was held at Genesis Studio Hanam until Jan 2019, attracting 78,000 visitors in 41 days. The vehicle took center stage within the studio and operated an “Interactive Experience Zone” where the exhibition space changed color based on the guests’ clothing and accessories.