Hyundai Motor Flexes Its Design Prowess at IDEA 2023

by BTM

Wed, 04 October 2023

Hyundai Motor Flexes Its Design Prowess at IDEA 2023

Hyundai Motor Company tallied a grand total of six prestigious accolades, including the Gold Award, at the International Design Excellence Awards (IDEA) 2023, organised by the Industrial Design Society of America (IDSA).

Hyundai Motor clinched the prestigious Gold Award in the Automotive and Transportation category with its N Vision 74 high-performance hydrogen hybrid ‘Rolling Lab.’ Since its introduction in 2022, N Vision 74 has been acclaimed as a continuation of the bold spirit of Hyundai’s Pony Coupe Concept, which debuted at the Turin Motor Show in 1974. Most recently, N Vision 74 made a splash at the renowned classic and concept car exhibition Concorso d’Eleganza Villa D’Este held in May at Lake Como, Italy. Through this showcase, the company highlighted the technological prowess, design innovation and unwavering spirit of innovation that connects its heritage to its bold vision for driving fun in a sustainable future. 

It also garnered featured finalist honors for its IONIQ 6 all-electric sedan, GRANDEUR flagship model, all-new KONA SUV and two Plug and Drive (PnD) robotic mobility concepts. 

Winning the IDEA Gold Award stands as a remarkable milestone for N Vision 74, which has also secured the world’s other two major design accolades, the iF Design Award and Red Dot Award.