Thu, 03 September 2020
Genesis has received four 2020 Red Dot Awards within the Interface, Retail and Spatial Communication design sub-categories.
Genesis took home a win in Interface & User Experience Design for its ‘Copper Design’ Infotainment System featured on the all-new G80 and GV80. Genesis also won in the Retail Design – Showroom category for its brand experience center, Genesis Studio Hanam. Opened in 2016, Genesis Studio Hanam is designed as an open space devoid of purchase pressure and successfully hosts special exhibitions, new model presentations and concept car debuts.
Additional awards were received for special exhibitions presented at Genesis Studio Hanam for the G90 and the Mint Concept within Red Dot Awards’ ‘Spatial Communication - Light installations (The G90) and Event Design (The Mint Concept)’ category.