Kia scoops double at iF Design Award 2023

by BTM

Thu, 01 June 2023

Kia scoops double at iF Design Award 2023

Kia has been awarded two significant accolades at the iF Design Award 2023. The brand’s success in the prestigious ‘Company Branding’ and ‘Shop/Showroom Store Identity’ categories signifies the continued strength and effectiveness of Kia’s creative approach to customer engagement and its competitiveness in global design since the brand relaunch in 2021.  

Kia’s ‘Movement that Inspires’ ethos and its ‘Opposites United’ design philosophy sit at the heart of every strand of the brand’s global corporate identity and showroom identity strategies. Combined with models such as the recently revealed EV9 all-electric flagship SUV, they play a pivotal role in accelerating Kia on its rapid transition from a car manufacturer to a sustainable mobility solutions provider. 

‘Movement that Inspires’ represents Kia’s determination to create spaces for customers to find value in every moment to become inspired and find more time to bring their ideas to life. Meanwhile, the marque’s ‘Opposites United’ design philosophy takes inspiration from the contrasts found in nature and humanity, utilising the character of one element to bring out the character of another.