Making Itself Heard

by BTM

Tue, 02 January 2018

Making Itself Heard

Renault Middle East has announced its sponsorship of The Voice Arabia and The Voice Kids. The season premiere of The Voice Kids aired on MBC in December 2017 and Season 4 of The Voice Arabia will go out in 2018.

The Voice is the region’s most popular TV show, and was the natural choice for us to make a bold statement in the Middle East and raise awareness of our growing brand with the show’s wide-ranging family audience,” says Renault Middle East managing director Marwan Haidamous.

“With a completely renewed model line-up, including SUVs, electric vehicles, city cars and sedans, which have all been rigorously tested right here in the region to meet the needs of our Middle Eastern customers, Renault is stepping into the spotlight with this bold marketing campaign.”