McLaren Collaborates with Emerging German Artist

by BTM

Tue, 05 September 2023

McLaren Collaborates with Emerging German Artist

British luxury supercar maker McLaren Automotive has revealed an exclusive collaboration with acclaimed German artist, Cevin Parker, in the form of a unique design for the McLaren Artura hybrid supercar. 

The Artura represents a fusion of art and future technology as McLaren’s first series production, high-performance hybrid supercar. The Artura name is a combination of ‘art’ and ‘future’, reflecting the seamless integration of cutting-edge technology and stunning design. With instant torque from its electric motor and a powerful V6 engine, the Artura delivers an exhilarating driving experience. The car’s sleek, aerodynamic silhouette is inspired by modern art, making it the perfect canvas for the signature collaboration between McLaren and Cevin Parker.

A contemporary self-taught abstract artist, Berlin-based Parker is rapidly gaining a following and has recently exhibited his work at the IncubARTor exhibition in Hamburg. Parker’s abstract art beautifully complements McLaren’s bold and contemporary design language, while his innovative thinking and use of the latest technologies – including augmented reality – perfectly align with McLaren’s ethos.