Mon, 31 July 2017
Euro Motors held its first annual BMW M Club member meeting at the Ritz-Carlton, Bahrain. A regional representative joined the members for an official discussion on progression plans. Topics such as club awareness and recruiting more members in the Kingdom were on the agenda.
The BMW M Club Bahrain, which comprises 70 aficionados from across the Kingdom, was officially recognised last year by the premium automotive company’s global headquarters in Munich.
Characteristic of the global following amassed by the brand, the BMW M Club Bahrain offers admirers and owners of the brand several opportunities to congregate for interactive drives and stimulating group discussions. The certification empowers the club to organise activities, discussions and debates in collaboration with the BMW Group and Euro Motors.
The branch was the newest to join a group of 700 BMW clubs around the world. It officially elected its board members and named Shaikh Salman Rashid Al Khalifa as the president of the club.
HE Shaikh Salman says: “The first BMW M car I owned was the M Roadster in 1999 and I have been an ardent advocate of the brand ever since. We are a young club and, hence, very fortunate to make the ranks of BMW clubs around the world. As a collective, we have tried to elevate the BMW M experience by using our combined experience and resources to learn and enjoy it more. It was truly an honour to be part of the first annual meeting. It gave the club a chance to be a part of a very important discussion on future progression plans on both a regional and global scale.”
Paul Yates, general manager of Euro Motors, says: “BMW constantly inspires admiration from automotive enthusiasts and we were delighted that the BMW Group officially recognised this passionate group of owners in Bahrain. This synergistic partnership paves the way for increased grassroots engagement with our client base whilst giving motorists access to global best practices and a range of benefits based on the BMW Group International Council guidelines. This first annual meeting was a platform for club members to have an in-depth discussion with a regional representative to discuss progression topics such as future growth and actions needed to take the club to the next level.”