Mercedes-Benz Bahrain - 63 Years of German Excellence in the Kingdom Of Bahrain.

by BTM

Sat, 02 October 2021

Mercedes-Benz Bahrain - 63 Years of German Excellence  in the Kingdom Of Bahrain.

Al Haddad Motors has been the sole authorised general distributor of Mercedes-Benz in the Kingdom of Bahrain since 1958. During this period, Al Haddad Motors has persevered in providing its clients with the most comprehensive and highest quality of services. At Al Haddad Motors, customer satisfaction is a top priority and this is ensured by providing clients with unprecedented vehicles and excellent customer services in both sales and aftersales.

Al Haddad Motors strives to be the best in the market by developing and enhancing operations constantly raising standards resulting in becoming a leader in the automotive market in the Kingdom of Bahrain.

Al Haddad Motors has recently had a major renovation to both its Salmabad and Tubli facilities to meet the Mercedes-Benz MAR 2020 requirements. The MAR 2020 initiative was developed by Mercedes-Benz to enhance customers’ experience by eliminating the traditional purchasing experience and implementing a digitalised and personalised experience.

Mercedes-Benz is renowned for its innovations and new technologies, and changing the concept of a car showroom is only one way in which Mercedes-Benz has pushed boundaries. Technologies such as the Mercedes-Benz User Experience (MBUX), Driving Assistance Package, E-ACTIVE BODY CONTROL, and PRE-SAFE® Plus system not only put Mercedes-Benz ahead of its competition but also help in keeping the drivers and passengers safe and relieves some strain from the driver. 

Mercedes-Benz is synonymous with luxury and elegance and this is evident in the exterior and interior designs. The design idiom for Mercedes-Benz is Sensual Purity, which is characterised by the striking radiator grilles, dynamic side lines and sensually traversing surfaces that largely do away with creases. A modern interpretation of luxury calls for emotional, authentic experiences. With this in mind, the bipolarity of traditional craftsmanship and sophisticated technology also forms the focus of interior design at Mercedes-Benz. The vehicles exude Sensual Purity, setting standards in precision and quality with an extraordinarily high-grade finish. 

Mercedes-Benz has also developed Mercedes EQ, an electric range of Mercedes vehicles. With a few models already on the road in different parts of the world, the Mercedes EQ range is set to grow, including the Mercedes EQS, the first all-electric luxury saloon.

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