Middle East Car of the Year SUV Announced

by BTM

Tue, 02 June 2020

Middle East Car of the Year SUV Announced

Jaguar Land Rover secured one of the most coveted prizes from this year’s Middle East Car of the Year Awards (MECOTY) as the Land Rover Discovery Sport took the top spot for Compact Premium SUV of the Year. 

The company’s Range Rover Evoque also garnered an honourable mention as one of the top-performing vehicles in the same category. 

Handpicked to represent 10 Middle East countries, the MECOTY jury – comprised of the most qualified and experienced motoring journalists – is tasked with identifying the region’s most exceptional cars. Each juror is instructed to evaluate nominated and shortlisted vehicles, appraising each entrant for the quality of the consumer experience they provide.

The newest member of the Discovery family, the Discovery Sport is the most capable vehicle of its kind. It is more technologically advanced than ever, boasting an enhanced exterior design perfectly complemented by a transformed interior. 

Its new Premium Transverse Architecture (PTA) accommodates efficient new electrified engines, including a 48-volt mild hybrid to help reduce emissions and fuel consumption. The new body is 13 per cent stiffer than its predecessor, with rigidly-mounted subframes that reduce noise and vibration intrusion into the cabin, improving comfort and providing maximum safety.

These enhancements have ensured the fastest-selling Land Rover ever produced, with its new infotainment interface – comprising the latest connectivity – and more flexible seating arrangements distinguishing the model as one of the safest and most comfortable SUVs ever made.