Middle East Debut

by BTM

Mon, 02 March 2020

Ferrari Roma in Dubai

The Ferrari Roma made its first appearance outside the Italian capital at a launch party held at Bulgari Hotel & Resorts, Dubai.

With its distinctive flair and style, the car is a contemporary representation of the carefree, pleasurable way of life that characterised Rome in the 1950s and ‘60s, bringing the concept of “la Dolce Vita” right up to date.

Not only is the Ferrari Roma an icon of Italian design, but it also represents the pinnacle of performance in this category, thanks to its turbo-charged V8 from the family of engines that has won the overall International Engine of the Year award four years running. In this version, the engine reaches 620cv at 7500rpm and is coupled with the new eight-speed DCT gearbox that was first introduced on the SF90 Stradale.

The Ferrari Roma’s dynamic development was focused on delivering superior driving pleasure and comfort thanks to the low vehicle weight and to the introduction of the latest evolution of the Side Slip Control. The car’s chassis benefits from the technology developed by Ferrari for its new generation models; bodyshell and chassis have been redesigned to incorporate the latest weight reduction and advanced production technologies. In fact, 70 per cent of its components are entirely new. The mid-front-engined 2+ Ferrari Roma has the best weight/power ratio in its segment (2.37 kg/cv), which enhances handling dynamics and responsiveness.