Motoring

New at The Helm

by BTM

Sun, 03 March 2019

Porsche AG at Bahrain

Manfred Bräunl (55), previously VP marketing at Porsche China Motors, will assume the role of chief executive officer at Porsche Middle East and Africa FZE (Free Zone Establishment), starting from March 1. Bräunl will lead a team of 52 professionals who support the brand’s operations across 20 countries with 21 importers and 65 Porsche facilities in the GCC, Levant, Africa and India. The organisation, which was established in 1999 as a wholly-owned subsidiary of Dr. Ing. h.c. F. Porsche AG, Stuttgart, provides Porsche customers with the best-in-class experience that is in keeping with the brand’s 70-year history of manufacturing exclusive sports cars.

Detlev von Platen, member of the executive board for sales and marketing at Porsche AG, says: “Manfred Bräunl can optimally use his decades of worldwide experience in marketing and sales for premium automotive manufacturers in order to further strengthen our position in this growth region.”

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