Rolls-Royce begins a new chapter with César Habib as regional director, Middle East and Africa, from August 1.
With a University of Passau (Germany) diploma in business administration, he kickstarted his BMW career in 2000 as a parts business consultant and worked his way up, holding a number of senior positions in sales, aftersales, sales channel development and business development. He joined Rolls-Royce in 2015, with his most recent role as head of Bespoke, overseeing record sales and the continuous development of the Rolls-
Royce Bespoke business, of which the Middle East is a leading region.
Rolls-Royce Motor Cars CEO Torsten Müller-Ötvös was pleased to announce that: “César has an exceptional track record and, with his broad experience and in-depth knowledge of the business and the region, he is ideally positioned to take on this new role.”
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