Official Partnership

by BTM

Tue, 04 December 2018

Official Partnership

Behbehani Brothers WLL, a leader in the automotive business, has been awarded the distribution and servicing rights for the pure and visionary Italian automotive brand, Lamborghini, in Bahrain.

The formal agreement was signed by Steven Hill, Behbehani Brothers’ group general manager, and Federico Foschini (chief commercial officer) and Paolo Poma (chief financial officer) both part of the board of Automobili Lamborghini SpA, during the official visit held at the Lamborghini headquarters in Sant’Agata Bolognese, Italy, in October.

Under this agreement, Behbehani Brothers will take over the current Lamborghini showroom located in the Seef district, which will continue to remain as the base of the sales operation. For aftersales, customers will now enjoy access to the new and exclusive state of the art Group Service facility located at its main site in Sitra. Furthermore, there are plans to relocate the showroom operations in the coming two years to a new, improved facility, to further elevate the high standards reserved to Lamborghini customers.