Sun, 03 December 2017
Hyundai has maintained its position as one of the world’s 40 most valuable brands for the third year in a row, according to the latest Best Global Brands report from respected international consultancy Interbrand. The carmaker retained its place as the world’s 35th most valuable brand and sixth most valuable automotive brand.
The analysis assessed Hyundai’s brand value as growing to USD13.2 billion for 2017 – a 5.1 per cent increase on the previous year. The ranking comes after Hyundai sold 4.86 million units annually worldwide, and places the Hyundai name above Audi, Nissan, Volkswagen and Porsche.
“A key element of Hyundai Motor’s sustainable growth in brand value was its ongoing commitment to the development of its vision for ‘Future Mobility’, in spite of tough market conditions,” said Mike Rocha, global director of Brand Valuation for Interbrand. “Hyundai Motor is working incredibly hard to realise its vision for Future Mobility by developing affordable autonomous driving technology and connectivity for everyone, under its brand direction, ‘Modern Premium’.”
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