Peugeot 9x8 – Allure Born to Race

by BTM

Mon, 02 January 2023

Peugeot 9x8 – Allure Born to Race

In Bahrain, scene of the final round of the 2022 FIA World Endurance Championship, PEUGEOT produced a video featuring Team Peugeot TotalEnergies driver Gustavo Menezes, using a stunt to present its new slogan,  ‘Allure Born to Race’. 

High above Bahrain International Circuit, the American parachuted out of a Bahrain Ministry of Interior Police Aviation helicopter before landing on the track and driving away in PEUGEOT’s 9X8 Hypercar. The operation allowed Menezes to indulge his two core passions – motorsport and skydiving. Menezes is a professional racing driver – competing in Team Peugeot TotalEnergies’ #94 9X8 – and also the holder of a skydiving licence. During the jump, Jokke Sommer, a true legend of the skies, captured extraordinary footage. 

In order to pull off the stunt successfully, the support and assistance of the FIA World Endurance Championship, Bahrain International Circuit, the Bahrain Ministry of Interior’s Police Aviation department, Major Abdulla Alabsi and Jokke Sommer were invaluable. Peugeot and Team Peugeot TotalEnergies extend their sincere gratitude to them all.