Porsche 11 Percent Regional Sales Growth in 2023

by BTM

Tue, 06 February 2024

Porsche 11 Percent Regional Sales Growth in 2023

Porsche has delivered 9,135 cars in the Middle East, Africa and India region in the 2023 calendar year. This represents a growth of 11 percent growth compared to 2022, and follows a 20 percent increase the year prior. New car deliveries since 2020 have now grown 47 percent. 

“2023 was another year of growth for our region thanks to our exceptional Porsche product line-up, in conjunction with the efforts of our importers and staff,” says Porsche Middle East and Africa FZE Chief Executive Officer, Dr. Manfred Bräunl. 

The Cayenne was again the best-selling model for Porsche in the region, in a year when a new, updated model was launched. Furthermore, it was the strongest year yet for sales of the Taycan all-electric sports saloon, which enjoyed growth of 80 per cent compared to the prior year.

“It was a busy year of exciting events and new product launches, as we celebrated 75 years of Porsche sportscars,” says Dr. Bräunl, adding that the third edition of the Icons of Porsche festival in Dubai attracted over 27,000 fans in November.

The event saw the first public display in the world of the new Panamera, while commemorating 75 years of Porsche sportscars and 60 years of the iconic 911 model.

“There will be several major product launches in 2024, including the all-electric Macan and Taycan models, as well as many new facility openings across the region. Therefore, 2024 will be an ‘electrifying’ year in which we continue to work hard to deliver for our Porsche owners, as well as support and empower our trusted importer partners,” concludes Dr. Bräunl.