Shaping Tomorrow’s Drive
by: BTM - Tue, 07 Oct 2025
Tim Price, General Manager of Porsche Bahrain, shares his experiences of life in the Kingdom, the brand’s electric vision and Porsche’s commitment to excellence and community engagement.
You recently took on the role as General Manager of Porsche Bahrain. How have you settled into life here and are you enjoying your time in the Kingdom so far?
When I first arrived, I didn’t quite know what to expect, but Bahrain has been incredibly welcoming. That warmth made it easy for me to settle in quickly, and I can honestly say I’m enjoying every moment here. My family and friends who visit also love it, many of them have already returned three or four times, which speaks volumes about the charm of the Kingdom.
As General Manager of Porsche Bahrain, what do you see as the biggest opportunities and challenges in the local automotive market today?
Although the infrastructure is still developing, the Bahraini government has made clear commitments to supporting EV expansion, which presents a significant opportunity for Porsche. With the Taycan and the upcoming Macan Electric and the new electric models launching in 2026, we are well positioned to lead this shift. One of our advantages is that we install a charger in every customer’s home, eliminating range anxiety. Given Bahrain’s size, an electric Porsche with 450–500km of range per charge is an ideal match. And importantly, they still drive like true sports cars. Once you experience one, you won’t want to give it back.
Porsche has an extensive and loyal fanbase worldwide. How would you describe the enthusiasm and customer base for the brand in Bahrain?
That is the core of the Porsche experience! The brand is built on passion, and in Bahrain that passion is remarkable. We have an active Porsche Club here that meets around 20 times a year, and the excitement and camaraderie at each gathering is something truly special. With over 300 members, many of whom are deeply knowledgeable about Porsche’s range and heritage, it feels like one big family.
How is Porsche leading the shift towards electric mobility, and how have these models been received in Bahrain?
Porsche plays a critical role in the global transition to electric mobility, and in Bahrain the response has been extremely positive. Our all-electric Taycan has been especially well received, we’re already sold out of the 2026 models, which is a fantastic sign. As I mentioned earlier, once people drive the Taycan, their perceptions change completely. I personally drive one myself, and despite having the option to choose from any car in the range, I keep coming back to it. That says a lot.
Porsche is the title sponsor of the Woman This Month Woman of the Year Awards. Why is it important for the brand to support such an event and celebrate women’s achievements in Bahrain?
Following the success of last year’s event, where we witnessed the incredible drive and accomplishments of Bahraini women across industries, we are proud to return as the title sponsor for the 2025 Woman of the Year Awards. This partnership reflects Porsche’s commitment to celebrating excellence and recognising the vital role women play as community leaders, innovators and valued members of our brand family in Bahrain.
Customer experience is a hallmark of Porsche worldwide. What steps are you taking at Porsche Bahrain to ensure the ownership experience goes beyond simply driving the car?
For us at Porsche Bahrain, acquiring a vehicle is simply the first lap of an extraordinary journey. We are dedicated to ensuring the ownership experience is as memorable and thrilling as the drive itself. That’s why we curate exclusive experiences, from scenic tours to bespoke destination drives, that allow our owners to enjoy the full potential of their cars, whether it’s the Taycan, the Macan or any other model, all set against Bahrain’s stunning backdrops.
Finally, looking ahead, what can Porsche enthusiasts in Bahrain look forward to in terms of new models, initiatives or events?
This is an exciting question! Looking ahead, Porsche enthusiasts in Bahrain can anticipate an acceleration of our current strategy. Globally, the new 911 Turbo was launched just last week and it looks incredible. Looking further ahead, enthusiasts in Bahrain can expect even more exciting developments, with two major model launches planned for 2026. Alongside this, we’ll continue to focus on electrification, high-performance variants and creating meaningful experiences for our passionate Porsche community here in the Kingdom.
Digital Edition
Bahrain This Month
July 2026
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