Premium Sustainability

by BTM

Mon, 08 March 2021

Premium Sustainability

The all-electric Lotus Evija hypercar has received an award for the ‘Product Design of the Year’ at the prestigious International Design Awards (IDA).

The award was presented to Lotus after being selected by a panel jury representing each of the five diverse IDA disciplines – Architecture, Fashion, Interior, Product and Graphic Design, with entries from over 80 countries. The Evija was honoured for its breathtaking ability to stretch boundaries of automotive design.

IDA jury members commented that the Lotus Evija “paves a way towards a more sustainable future whilst embodying an exceptional aerodynamic aesthetic”, and that “its style elevates the Evija to be the world’s most premium sustainable car”.

The Lotus Evija was built with a simple goal – to be the absolute pinnacle of world-class engineering and most powerful performance car ‘For The Drivers’.