Motoring

Record Market Share

by BTM

Tue, 30 July 2019

nissan bahrain business news

Announcing its fiscal year 2018 (FY18) business results in the Middle East, Nissan’s market share in the Gulf reached a record high of 16.9 per cent, a gain of 2.9 points over the last two years. Nissan also witnessed strong growth momentum across the wider Middle East region, with its overall market share standing at a healthy 15.7 per cent.

• The Nissan Patrol range continued its segment domination in the UAE with a 45.2-per-cent market share. 

• Regional icon the Nissan Patrol Safari also saw a steady growth in annual sales with an increase of 28.4 per cent thanks to the introduction of exciting new variants like the Nissan Patrol Gazelle and Falcon. 

• The Nissan Sunny maintained its segment leadership with a 58-per-cent growth in sales and 52.1-per-cent market share.

• The Nissan Kicks’ dual-tone variant launch accelerated the car’s upward trajectory to a 32.4-per-cent market share, also ranking first in its segment.

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