Al Haddad Motors has launched its newly renovated state-of-the-art Mercedes-Benz service centre which was unveiled by the German Ambassador, HE Kai Boeckmann, alongside the company’s Chairman, Rasool Al Haddad, and other members of the senior management team.
The facility, located in Salmabad, was refurbished in line with the Mercedes-Benz MAR 2020 concept. Al Haddad Motors is working towards the implementation of the concept, starting with the service centre and continuing with the Mercedes-Benz showroom.
MAR 2020 is a new concept aimed at enhancing the customer experience by eliminating the traditional purchasing experience and implementing a digitalised and personalised experience.
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