Setting The Tone for Luxury

by BTM

Tue, 03 November 2020

Setting The Tone for Luxury

Previewing the next generation of INFINITI’s luxury, family-focused three-row SUV, the QX60 Monograph was revealed in Yokohama, Japan. The SUV combines sophisticated design with athletic proportions and is the first look at the design direction for INFINITI’s next-generation production model and the first look at the global automaker’s new headquarters. 

The QX60 Monograph was presented around the world digitally via an immersive, multi-medium presentation. The virtual reveal was accompanied by an augmented reality experience that allowed participants to “place” a QX60 Monograph in their driveways. 

True to the definition, the QX60 Monograph showcases the detailed study of the SUV’s future design direction. From the powerful hood, muscular fenders, and long wheelbase, the QX60 Monograph reflects the movement of the brand forward, its inspired Japanese design, and a beacon for INFINITI’s future.