Showroom of The Future Launched

by BTM

Tue, 02 June 2020

Showroom of The Future Launched

Infiniti Middle East is set to revolutionise the customer experience in the digital era by launching the ‘showroom of the future’, the INFINITI Configurator. Available in 11 markets across the region, the virtual experience brings the dealership to car buyers wherever they are using high quality, realistic visualisation and customisation content.

Through the interactive configuration panel, customers can explore and modify six Infiniti models at the touch of a button, before requesting a quote, booking a test drive or sharing a personalised configuration with anyone to view.

The Middle East is the driver and testing ground for the technology which is accessible through dealership websites and is designed to be engaging, interactive and innovative. Users can explore car models and learn about their features and specs through interactive hotspots.

In addition to viewing the car’s exterior and interior in 3D, users can customise the colours and finishes, hear each car’s unique sound with an engine start-up, and place the model in a true-to-life background to get the car’s perspective in a realistic scenario. 

It’s available to view at