Sun, 08 August 2021
The Land Cruiser has become a household name in the region, evoking a sense of rugged reliability that is unique to Toyota. This reputation is based on 70 years of production with various model lines and variations. The Land Cruiser is the longest-continuously running nameplate in Toyota’s history and has sold more than 10 million units around the world.
Beginning its journey in 1951, The Toyota Jeep BJ as it was initially known, was born out of the necessity to tackle different terrains across the globe. The vehicle was tested by tackling technological feats that had only previously been possible on horseback, replicating a samurai warrior’s legendary climb to the Shinto temple at the top of Mount Atago, and driving up the old pilgrim route to the sixth station on Mount Fuji.
Ebrahim K. Kanoo, the sole distributor of Toyota vehicles in Bahrain, first launched the Land Cruiser here in 1967. Since then, it has earned legendary status within the four-wheel drive sector, consistently setting the benchmark for durability, ruggedness, reliability and flexibility.