The One Million Mark

by BTM

Wed, 04 October 2023

The One Million Mark

Luxury car manufacturer Genesis has achieved a major milestone as it officially surpassed one million cumulative sales, just under eight years since it launched. It is now seeing its sights on sustainable growth through its industry-leading EV vision paired with plans to open unique brand experience spaces around the world.

The Korean marque announced that as of September this year, it had sold 1,008,804 units in the global market, including 690,177 units in its homeland and 318,627 units overseas. It’s a significant achievement for the brand which launched in November 2015 and only hit the half-million mark in May 2021. 

“Genesis has been taking audacious steps to create original experiences and values for customers since launching, achieving remarkable growth along the way,” says Mike Song, Global Head of Genesis. “Our brand will continue to build distinguished luxury experiences that have never been seen before.” 

Starting with the introduction of the Genesis G90, Genesis has successively launched the G70, G80, GV70 and GV80.

At the core of Genesis’ remarkable success lies its unwavering commitment to delivering unique customer experiences. This includes offering a comprehensive model line-up renowned for its best-in-class quality, creating original brand experience spaces and providing meticulous customer care.

Guided by its distinctive design philosophy of ‘Athletic Elegance,’ Genesis has introduced models that can be characterised by their bold designs and outstanding performance.

Since introducing its first-ever vehicle, the G90, in 2015, Genesis has continually expanded its portfolio spanning sedans, SUVs and electric vehicles. The current lineup includes ten models, comprising five sedans, two SUVs and three electric vehicles.

Furthermore, Genesis builds and operates an array of brand experience spaces in more than 50 locations around the world, including Genesis House, Genesis Lounge and Genesis Studios. These spaces are designed to offer luxurious experiences and services, allowing visitors to engage with the vehicles and immerse themselves in diverse cultural experiences that reinterpret Korean aesthetics and traditional values through a modern lens.

Genesis has garnered a series of accolades from prestigious global and European entities to cement its reputation as a reliable luxury brand, including a variety of MotorTrend Car and SUV of the Year, Car and Driver 10Best, and North American Car of the Year awards.

Meanwhile, Genesis is continuing its efforts to be a leading brand in the EV era in line with the electrification vision it announced in 2021. 

From 2025, every vehicle Genesis produces will be purely electric, backed by plans to diversify its manufacturing plants for electric cars to meet the expanding global demand for electrification.

To actively compete in North America, where EV competition is fierce, the brand’s electric vehicles with a new platform will be produced at the Hyundai Motor Group Metaplant America (HMGMA), a smart factory in the US which will begin operation from 2025, along with the Hyundai Motor Manufacturing Alabama (HMMA) plant where the electrified GV70 is currently produced. 

For the mid-long term, Genesis plans to review more solutions for effective electric vehicle production in response to global demand, considering factors such as global strategies, regional government policies and component infrastructure. 

Along with its transition to a full EV lineup, the brand is developing plans towards achieving the goal of carbon neutrality by striving for innovation in all value chains of the brand, including raw materials, parts and production processes. 

Genesis plans to add new vehicle models with best-in-class quality to its existing lineup as well. The new GV80 Coupe and updated GV80 will be launched this year, while a new model in an entirely new segment will also be added in the near future. 

For more information, visit the First Motors Genesis showroom in Ma’ameer
or call 17 178-282.