Marketplace

New Deal on Entertainment

by BTM

Mon, 19 February 2018

New Deal on Entertainment
A partnership between two major players marks the first step for regional industry collaboration and integration.

OSN, the Middle East and North Africa region’s leading entertainment network, has signed the first partnership deal in the region with Netflix – the world’s leading internet entertainment service.

The partnership comes amid a shifting global media landscape that sees demand for relevant and exclusive content across multiple platforms continue to grow; and soon OSN customers will be able to access Netflix’s content library via a new OSN Box that will be launched towards the end of the second quarter.

Customers will also be able to pay for their Netflix subscription via one consolidated OSN bill.

The “customer-first” partnership brings Netflix’s entertainment catalogue to OSN screens across the region, cementing Netflix and OSN’s drive to offer something for everyone, on demand, anywhere and anytime.

Martin Stewart, CEO, OSN says: “The future of the entertainment industry in the MENA region will be shaped by providers who offer value and choice at every turn, and through this groundbreaking partnership with Netflix, we are demonstrating our customer-centric focus on delivering convenience and flexibility for all.”

Maria Ferreras, VP Business Development for EMEA at Netflix, adds: “With this regional partnership and thanks to hundreds of Netflix's original titles slated for 2018, OSN's customers will be able to seamlessly access and enjoy all the best entertainment in one place.”

The deal will offer access to Hollywood movies, top TV shows, documentaries, independent films, stand-up comedy and a wide range of kids’ titles and Netflix's critically-acclaimed original programming. Customers will also have access to exclusive series and films in Ultra HD 4K and HDR.

OSN’s partnership with Netflix follows a recent announcement that saw the company partner with Lamsa, the region’s leading Arabic children’s edutainment platform. Several new collaborations are also being finalised.

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