Asian Paints Berger and Home Centre collaborate to bring holistic design to home interiors

by BTM

Tue, 29 November 2022

Asian Paints Berger and Home Centre collaborate to bring holistic design to home interiors

Asian Paints Berger, one of the world’s leading paint companies and Home Centre, one of the largest retailers in the region for furniture and home furnishings, recently announced their partnership.

The collaboration endeavors to be an integrated home décor venture to give the residents of Bahrain immense possibilities to transform their homes. With stunning furnishings and décor while brilliantly showcasing the adaptability of the colours they choose.

Signed by Asian Paints Berger, General Manager, Gurpreet Singh and Territory Head of Al Rashid Group, Bahrain, Mr. Samir Misra, this partnership is the beginning of a fostering what many call, ‘the perfect collaboration’ to produce unique furnishings and interiors for the home.

Rekindling the true essence of the phrase, ‘Home is where the heart is’, we see an increase in the number of people looking to redecorate their home spaces and transform their home into a space filled with beauty, happiness and style.

Commenting on the prospering partnership, Gurpreet Singh, General Manager of Asian Paints Berger, said, “Asian Paints Berger has long standing history of truly invigorating homes by bringing inspiring colours and designs on the walls. It’s our pleasure to work with Home Centre, and take our mission one step further, by giving our customers the chance to really work on seeing their dream home come alive.”

He further added, “This partnership gives us the opportunity to work together as we aim to build a significant presence in the Kingdom of Bahrain and continue to be recognized as being a brand with timeless style and designs.”

Commenting on the partnership, Samir Misra, Territory Head of Al Rashid Group, stated, “Our customers are at the centre of all our objectives. Keeping their benefit in mind we’ve partnered with the best paint solutions company in Bahrain - Asian Paints Berger. With this partnership we intend to provide a holistic solution in home décor to all our customers.

He further added, “Home Centre offers an extensive and impressive range of furniture, home furnishings, home accessories, bed & bath items and kitchenware. This is why with Asian Paints Berger, we’ll create an unforgettable experience for our customers. Together these two brands will elevate the décor in every customer’s house.”

Under this partnership:

Asian Paints Berger customers will now get a Flat 25% off on a minimum spend of BD 500/- in furniture, or a minimum spend of BD50/- in household items from Home Centre.

Home Centre customers will get a Flat 10% off on Asian Paints Berger Safe Painting Service.

These offers will be given to the customers in the form of vouchers from both Asian Paints Berger and Home Centre.

Asian Paints Berger has always focused on collaborations that add strength and creativity to the organization’s offerings. Keeping the latest trends and spending culture in mind, Asian Paints Berger’s product range is designed to be weatherproof, and stand as an effective protective barrier against elements of nature.

Home Centre is the largest omnichannel retailer for home furnishings in the Middle East, North Africa & the Indian sub-continent. Home Centre offers outstanding value, quality products, and exceptional customer experience which is revealed in their new brand identity that is underpinned by their customer-first approach of enabling every home to tell its own unique story.