beOnd Strengthens Bahrain Market Presence with Appointment of OnBoard Travel as Exclusive Strategic Sales Partner
by: BTM - Tue, 21 Apr 2026
MANAMA, BAHRAIN – April 21 2026 – beOnd has appointed OnBoard Travel as its exclusive General Sales Agent (GSA) in Bahrain, reinforcing its structured commercial expansion and long-term commitment to the Kingdom.
Through the partnership, OnBoard Travel will represent beOnd in Bahrain, leading trade engagement, corporate account development, retail sales and market distribution. With more than 30 years of industry experience and established relationships across corporate, government and high-value travel segments, the company is positioned to support the airline’s entry into the premium travel market and anchor its proposition within the Kingdom.
“Bahrain plays a strategic role in our regional expansion vision,” said Tero Taskila, CEO and Chairman of beOnd. “As we advance discussions to establish a Bahrain-based AOC, appointing OnBoard Travel as our exclusive General Sales Agent is a natural and important step.
“beOnd is built on a differentiated premium leisure proposition, with lie-flat comfort and refined onboard service. OnBoard Travel’s corporate relationships, market expertise and trade network will support the positioning of our offering within Bahrain’s high-value travel segment.”
“We are proud to represent beOnd in Bahrain,” said Nisha Mohandes, General Manager of OnBoard Travel. “The airline’s premium-only concept introduces a distinct offering to the market, one that resonates with Bahrain’s leisure and corporate travellers. We look forward to strengthening brand visibility, driving premium sales growth and supporting beOnd’s long-term ambitions in the Kingdom.”
Earlier this year, beOnd signed a Letter of Intent with Bahrain’s Civil Aviation Affairs to explore the establishment of a Bahrain-based Air Operator Certificate, creating a framework for collaboration across operations, workforce development, maintenance and aviation innovation.
The airline plans to base up to 10 premium-configured aircraft in Bahrain by 2030. It projects an economic contribution of between USD1.2 billion and USD1.5 billion to Bahrain’s GDP within its first five years of operations, alongside the creation of more than 1,200 direct high-skilled jobs.
beOnd’s premium leisure model aligns with Bahrain’s broader ambition to enhance tourism yield and strengthen its position as a regional aviation hub, with a focus on higher-value visitor traffic.
About beOnd
beOnd is the world’s first premium leisure airline, offering an elevated inflight experience designed for travellers who fly to unwind, explore and reconnect. With a focus on lie-flat comfort, refined wellness and destination-inspired service, its cabin experience is designed around comfort, care and thoughtful luxury at 30,000 feet.
About OnBoard Travel
OnBoard Travel is a Bahrain-based full-service travel management company delivering corporate, retail and destination travel solutions. With more than 30 years of industry experience, the company has built a strong reputation as a trusted partner for multinational corporations, government entities, SMEs and leisure travellers across the Kingdom.
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