Thu, 06 September 2018
Burberry reversed its ethical credentials by banning the use of real fur in its products and stopping the practice of destroying unsold goods with immediate effect.
The company had faced a backlash from environmentalists after it was found to have burnt BD 13.96m worth of unsold stock including clothes accessories and perfume in 2017, in order to protect the image of its brand.
Burberry justified its actions saying it was the result of the signing of a new deal with US firm Coty. The burning of unwanted goods worth BD 5m was to avoid those items from being stolen or sold cheaply in the market. Burberry, known for its tartans, trench coats, luxury clothing, and leather bags, which disclosed the destruction of its unwanted stocks at the London-based company’s annual meeting in July, confirmed that its future strategy would be to increase efforts to reuse, repair, donate or recycle unsold goods rather than destroy them.
Burberry also made the shocking announcement that real fur would no longer be used to make any product. The decision to phase out the use of rabbit, fox, mink and raccoon fur from its collections followed constant pressure to do so from animal rights campaigners.