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Nissan Global COO commemorates the 70th Anniversary of Patrol, and unveils two new SUV models at Exp...

by BTM

Sun, 12 December 2021

Nissan Global COO commemorates the 70th Anniversary of Patrol

Nissan celebrated the 70th Anniversary of the legendary Patrol and the regional debut of the all-new 2022 Pathfinder on December 6 at the Dubai expo, marking a new chapter in its SUV dominance across the Middle East. 

Held at the spectacular Al Wasl Plaza – at the heart of Expo 2020 Dubai, the event was inaugurated by the Chief Operating Officer at Nissan Motor Company, Ashwani Gupta, who commenced the celebrations with a keynote address, which was followed by a sensational visual journey through time with a display that fused tradition with modernity, commemorating Patrol’s heritage in the region and worldwide.
 
Y.K. Almoayyed & Sons company officials were also present at the occasion, namely Director of Y.K. Almoayyed & Sons Mohammed Farouk Almoayyed, Chief Executive Officer of Y.K. Almoayyed & Sons, Alok Gupta, General Manager of Nissan Bahrain; Anas Abdulla, and Senior Service Manager of Nissan Bahrain, Hassan Aman Abdulla.

Highlighting Nissan’s popularity in a region steeped in tradition yet steered by the future, the event was attended by key Expo and global Nissan executives, partners and employees, VIPs, customers, regional media and visitors to Expo, and was the latest yet largest in a year-long celebration of the 70th Anniversary of the legendary Nissan Patrol. Making its world premiere, the 2022 Patrol 70th Anniversary model channels the SUV’s rich heritage with a commemorative badge and enhanced design and technology elements. The Nissan celebration event also saw the regional premiere of the all-new 2022 Pathfinder which has been redesigned from the ground-up, making a bold statement and offering drivers a long heritage of rugged capability ad an innovative take on practicality, safety, advanced connectivity, and purpose.

“Today marks a historic moment for our company as we celebrate Nissan’s longest-running nameplate – Nissan Patrol. This is an important milestone for us – as we look back at the success of the last 70 years, we are firmly focused on the future. Combining the tried and trusted with the new, Nissan is moving to the next chapter of its legacy, redefining possibilities and shaping the future, today.” said Chief Operating Officer at Nissan Motor Company, Ashwani Gupta.

“Nissan has by far been the most popular brand amongst car lovers in Bahrain. We are extremely thrilled to now bring to the people of Bahrain, the all-new Nissan Patrol 2022 as a New Year gift to kick-start 2022 with! It is indeed a significant time where Nissan Patrol completes its 70 years and Y.K. Alomayyed & Sons turns 80 and together we achieve these milestones,” said Nissan Bahrain General Manager, Anas Abdulla.  

Combining heritage with prestige and purpose, the Patrol has earned its iconic status by becoming an integral part of the lives of Gulf nationals and expatriates alike. Since its entry to the region in 1956, the Patrol has formed an endearing bond with the people of the Middle East by proving its capability to conquer the harshest of terrains in sheer luxury and comfort. A commemorative model exclusive to the Gulf, the 2022 Patrol 70th Anniversary model furthers the iconic SUV’s thriving success in the region.

“For decades, Nissan’s extensive SUV line-up has deepened our connection to the region, each model expertly catering to the evolving needs of our customers and enriching their lives. Today we make history as two of our beloved nameplates take center stage at Expo 2020 Dubai, celebrating our heritage in the region and looking forward to the future. Serving as a beacon for the next 70 years, the 2022 Patrol continues to offer our customers regal luxury and connectivity, while the all-new Pathfinder boasts ruggedness and advance tech in equal measure,” said Managing Director at Nissan Middle East, Thierry Sabbagh. 

The grand dome of the Al Wasl Plaza, which was illuminated with display projections for the immersive show, served as the perfect backdrop to narrate Nissan’s story across the past, present, and future. The event was another key moment for Nissan as the Official Automotive Partner for Expo 2020 Dubai, offering a truly global platform for the celebrations for audiences who tuned in virtually from around the world.

More luxurious and connected than ever before, the 2022 Patrol 70th Anniversary model sports a host of design and technological upgrades, and carries a distinctive badge on the fender, marking this achievement. A new V-Motion grille, redesigned bumpers, and new 20-inch machine cut alloy wheels differentiate the exclusive Patrol from its predecessors, as do the new burgundy interiors and redesigned center console. An all-new 12.3-inch infotainment display along with upgraded wireless Apple CarPlay and Android Auto connectivity elevates the experience. 

The latest in a series of engagements at Expo 2020 Dubai, this event accompanies Nissan’s ongoing role in hosting, endorsing, and participating in various activations over the coming months. In addition to several digital engagements and tailored content developed specifically for the exhibition on the Nissan NEXT website, Nissan is powering Expo 2020 Dubai with more than 600 vehicles, showcasing the brand’s very latest technology and innovation.

For more news and information, visit www.bahrainthismonth.com/updates

#NISSAN MIDDLE EAST #NISSAN BAHRAIN

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