Our Home. Our Heart.
by: BTM - Mon, 13 Apr 2026
Donna Benton, Founder & CEO of the ENTERTAINER, reflects on the thinking behind a regional initiative designed to support both community wellbeing and the hospitality sector during a period of strain.
hen the ENTERTAINER launched its Our Home. Our Heart. initiative over Eid, it was grounded in a clear premise. “It was driven by a simple yet urgent belief: communities thrive when we show up for one another,” Ms. Benton states.
Positioned at the intersection of community engagement and commercial responsibility, the initiative reflects a broader understanding of the ENTERTAINER’s role within the region. Having spent over 25 years in the GCC, Ms. Benton’s perspective is shaped by long-standing ties to both consumers and the hospitality industry. “For me, this initiative was deeply personal,” she reflects. “I’ve seen firsthand the vital role this sector plays.”
That proximity informed the urgency behind the response. During periods of uncertainty, hospitality businesses face sustained operational pressure, while individuals and families become more deliberate in their spending. This dual reality required a measured approach. “It became clear that we had a responsibility to support both,” Ms. Benton notes, “while encouraging people to engage only when it was safe to do so.”
The result was the introduction of the complimentary ENTERTAINER One Heart membership, shifting the platform temporarily from a paid model to one centred on accessibility and support. Initially, 50,000 memberships were made available across Bahrain, Qatar, Oman, Saudi Arabia, and Kuwait. The response exceeded expectations. “Within just one day, that number doubled to 100,000,” she adds, “with nearly half claimed by individuals in Bahrain.”
The momentum extended across the wider region. In the UAE, 250,000 memberships were claimed within four hours, accompanied by 20,000 restaurant offer redemptions on the same day. “This incredible uptake across the region highlighted a powerful desire for connection, support, and shared resilience,” she observes.
At its core, Our Home. Our Heart. was designed to sustain engagement while maintaining a clear focus on wellbeing. “It was about supporting local businesses while prioritising the wellbeing of our community,” Ms. Benton says. “By encouraging safe, mindful experiences, we aimed to help people rediscover the joy of going out responsibly while saving.”
This dual focus aligns with the ENTERTAINER’s long-standing positioning within the market. The platform has consistently operated as a link between consumers seeking value and businesses seeking visibility. In this context, that role carried added weight. “The hospitality industry has always been at the heart of our platform,” she emphasises. “It made it essential for us to lead by example and give back where we could.”
The initiative ultimately reflects a broader principle that extends beyond a single campaign. As Ms. Benton puts it, “in times of uncertainty, generosity and connection matter more than ever.”
Tags #ENTERTAINER Bahrain #btm april 2026 #bahrain lifestyle initiative #hospitality sector bahrain #bahrain dining offers #eid offers bahrain #gcc community support #bahrain hospitality initiative #the entertainer bahrain #donna benton #our home our heart
Digital Edition
Bahrain This Month
July 2026
Related Articles
World Cup 2026: The Moments Already Making History
Wed, 08 Jul 2026
Feeling the Heat
Wed, 08 Jul 2026
Who Does The Work? The Unseen Contribution Behind Every Success
Wed, 08 Jul 2026
