Be a Carefree Blonde

by BTM

Mon, 04 February 2019

Be a Carefree Blonde

The new label.m Cool Blonde hair care range is specially formulated for locks that are coloured blonde.

Want intense tones with the benefits of botanically-inspired innovation for your ultra-light shades of hair colour? Well, look no further than the label.m Cool Blonde range. With platinum-toned tresses being the trend of the season, achieving this look no longer means comprising on care for your luscious locks.  This much-awaited range takes ‘blonde-inspiration’ to another level!

The colour toning, duo-led regime, comprising shampoo and conditioner, defines a healthier way to eliminate brassy/yellow undertones on platinum blonde, silver and grey hair with the exclusive Violet Botanical Complex technology.

Delivering tonal-corrective care with equal measures of nutritional benefits, this is all about the combined ‘Power-of-Three’, encompassing super-food ingredients including blueberries, purple potato and purple carrots. Antioxidant blueberries, renowned for their potent vitamins A, C and E, help hair growth and scalp circulation for more body and thickness. Purple potato counteracts dullness, which can lead to damage. Its vitamin A (beta-carotene) promotes cell regeneration and gives lustrous shine. Purple carrots, a nutritional upgrade to their orange counterpart, are rich in anthocyanins – the antioxidant compound that gives them their amazing colour. These natural wonders work together by depositing violet-intensifying pigments to support overall fibre strength and collagen for optimised resistance. So, it’s goodbye tarnishing tones, and hello to a more vibrant blonde, which means less breakage potential for colour-treated hair in particular, and more protection benefits.

Sacha Mascolo-Tarbuck, global creative director, label.m says: “This new phase of blonde care is something that we’ve been working on for a very long time. It was important to launch something which not only had an immediate effect on the actual tone, but with the ability to treat the hair in a way that was led by active natural ingredient pigments with really long-lasting results. We’ve seen, through on-going tests, that this is an incredible maintenance staple when alternated with other shampoos from label.m.

The new label.m Cool Blonde shampoo works to give hair a more enlivened look of depth and vibrant brilliance thanks to the exclusive, botanically-enriched Violet Botanical Complex for tonal correction. It is free from harmful sulphates, parabens and sodium chloride. Highly concentrated colour-toning pigments eliminate brassiness, whilst unveiling a look of restored and hydrated hair. The formulation is to be used alternately with your favourite regular shampoo or as desired to amp your shade.

The coordinating label.m Cool Blonde conditioner is the key to unlocking your most intense platinum, silver or grey tones. It is sodium chloride-free and works by illuminating strands as it intensely conditions with colour-retaining pigments. It prevents yellowing, and gives hair a built-in foundation to be stronger with resistance to breakage, leaving a softer, silkier feeling with greater manageability.

So now you don’t need to think twice before taking the plunge to be a hot blonde with  label.m’s Cool Blonde products. They are available at all Joz Salon & Spa outlets, label.m concepts, toni&guy salons and other leading salons in Bahrain.

Call 17 001-700.