The Experts’ Choice

by BTM

Thu, 28 February 2019

The Experts’ Choice

Toni&Guy professional tell us why they only use Kerastraight.

Kerastraight Ultimate Treatment is an evolution in straightening and repair. The semi-permanent treatment has been designed to transform even the most difficult hair into stronger, straighter, repaired hair that’s easy to maintain and gorgeous to the touch.

Dry / Damaged
Curly / Wavy / Frizzy
Too Thick / Takes Too Long
Or all of the above

One application of our KeraStraight Ultimate Treatment is a perfect solution for everyone who finds their hair hard to manage, dry and damaged or too time-consuming.

Suitable for all hair types
Strengthens and repairs hair, to the very tips
Eliminates frizz
Humidity resistant

Using advanced protein technology, Ultimate Treatment is a game changer, transforming the shape and condition of all hair types. Our unique combination of low pH proteins will renew dry, damaged and weak hair, transforming it completely into healthy, straighter and stronger hair that both looks and feels amazing. These incredible repairing agents rebuild the hair with added strength, vitality and shine providing a smooth, soft and straighter finish that lasts for up to four months, gradually fading from the hair.

Our innovative treatment will give you the hair you’ve always wanted. Ask your stylist today about how KeraStraight can deliver gorgeous made easy for you.

If it’s good enough for Trevor Sorbie then it must be good. 
“In my hairdressing experience, which is over 50 years now, I’ve realised that nobody is ever happy with their own hair.

To give them something that’s, let’s say, been unavailable before is like a gift to this industry. For clients that have any wavy, frizzy or untamed hair, this is where KeraStraight really fits the bill. It gives the clients something that they’ve never had before.