On A New Journey

by BTM

Tue, 06 April 2021

On A New Journey

MG Motor has announced details of its new strategic brand positioning for the Middle East, celebrating the company’s achievements and rich history, as it embarks on the next stage of its technology-focused journey.

MG’s new positioning is encapsulated by the ‘Do More’ tagline - highlighting how the British-born brand has pushed boundaries since its foundation in 1924. The ‘Do More’ campaign will reflect MG’s product line-up, which is equipped with state-of-the-art technology. New models will also go through a fundamental transformation that will help bring the brand closer towards its vision for a better connected, safer environment.

MG is now active in nine countries across the GCC and Middle East: Saudi Arabia, United Arab Emirates, Kuwait, Bahrain, Qatar, Oman, Lebanon, Jordan and Iraq. Last year, it recorded a remarkable 72 per cent increase in sales, breaking into the GCC’s top ten of car makers for the first time.