Features

A Legacy of Time

by BTM

Fri, 03 November 2017

A Legacy of Time

This reputed Swiss watchmaker has been providing hardwearing and practical watches to the world’s most inaccessible markets for more than a century.

The West End Watch Company has sold 15 million timepieces in over 125 years of uninterrupted activity and is one of the most highly esteemed Swiss watch brand names in the world. The watches are carefully assembled and thoroughly tested in the factory at Leytron, among the Swiss Alps.

Every watch enthusiast has a fantasy timepiece in mind, but it takes real creative skill to design a contemporary model within West End’s historical parameters of functionality, strength and restraint. This is why West End commissions Switzerland’s leading professional designers to bring fresh perspective to the brand’s basic values.
At the beginning of the 20th century, West End launched a model called the Sowar – the cavalrymen – named after one of the elite troops of the Indian army. It has become the exclusive trademark of the company. The Sowar chronograph is a dependable instrument with a quiet presence built for action and adventure. It features various incarnations.

 

 

Silk Road Collection
Technical features: All stainless-steel case and bracelet, diameter 39mm, automatic movement with day and date calendar, water resistant to 100m, also available with genuine leather straps with push-button butterfly buckle.

•                Subtly-faceted case sides with alternation of polished/brushed surfaces

•                Flat sapphire crystal

•                Top luxury decorated movement visible from the case back

•                Winding crown positioned at 4h for improved comfort on the wrist

•                Solid-links bracelet with push-button butterfly buckle

Sowar 1916
Technical features: All stainless-steel case and bracelet, diameter 39mm, automatic movement with small second, water resistant to 30m.

•                Historical pear hands

•                Extra-thick conic sapphire crystal

•                Top luxury decorated movement visible from the case back

•                ‘Antique’ winding-crown

•                Genuine leather strap with push-button butterfly buckle

Classic Collection
Technical features: All stainless-steel case and bracelet, diameter 37mm, automatic movement with day and date calendar, water resistant to 50m, also available with genuine leather straps with push-button butterfly buckle.

•                Historical marks

•                Flat sapphire crystal with magnifying on the date calendar

•                Top luxury decorated movement visible from the case back

•                Comfortable shape and size

•                Solid-links bracelet with push-button butterfly buckle


West End watches are available in the Kingdom at A La Mode outlets in City Centre Bahrain, Seef Mall, Moda Mall and Enma Mall.

Call City Centre Bahrain on 17 179-854, Seef Mall on 17 580-200, Moda Mall on 17 534-646 and Enma Mall on 77 333-555.

Sharif Group

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